Category: Writing
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How long should this blog article be?
TL;DR: as long as it needs to be. It’s not a new question – and a quick Google search will put you in touch with all kinds of advice. Lots of advice. Pages and pages and pages of advice. Conflicting advice. Woah… okay, too much advice. Let me break it down for you, then,…
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A great voice starts with a great style guide
We all have our little writing quirks. Some of us are Serial Capitalizers. Others have a tendency to creationalize new words. Maybe ur more of a txter (k thx). Or write in fragments. What happens when our individual quirks creep onto company websites, blogs or social media? People notice. It can leave your customers…